Paddy Deighan is a real estate investor, attorney and advocate. This blog is dedicated to providing useful information, tips and guidelines for all of your real estate needs.
Monday, December 31, 2012
EVERYONE in Real Estate Needs a Marketing System
Everyone has a system...professional gamblers have a system...anyone directly in sales has a system that they must follow. However, most professionals do not have an organized, structured system. I have developed what has been working exceptionally well for me.
I designate 1-2 hours each day on SEO and networking. I refer to this as "BLETWORKING" because it involves my blogs. Many people advocate doing this first thing in the morning. MY sustem is that I do this late at night because this is peaceful time. The phone is not ringing; the TV is not blarring; I put on my favorite music and away I go. I will state at this point that I do the blogging myself. Many delegate this to a trusted employee but I feel that it must come from me. I do delgate posting the blogs to other websites and social neworking sites to staff members.
Here is the system:
1. First, I write a blog and upload it to Active Rain. I then copy and paste the blog onto my Blogger account and also my wordpress blog. This enhances my exposure and takes little time.
2. Then I share the blog on LinkedIn, my FaceBook business page, Twitter and Google +
3. Next, I upload the blogs into multiple Twitter accounts that are specific to certain areas of legal real estate - Twitter accounts designated for loan modifications (@loanmodlawyer1), foreclosure defense (@foreclosureatto), quiet title (@quiettitleattor), short sales (@shortsaleatty1), and deficiency judgments (@deficiencyjudge1) and MERS expert (@merssttorney).
4. Then I add them to Tweet Adder and allow the automated system to tweet the blogthroughout the day from all three sites (AR, Blogger and Wordpress).
This entire process takes 1-2 hours only and I can do these things at my convenience.
This process has become my #1 method for obtaining new clients in all of the categoties listed above!!